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The Application of Augmented Reality Technologies in Creating Media Content (on the Example of Foreign Glossy Magazines)

Student: Kristina Poroshina

Supervisor: Tatiana Tikhomirova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Transmedia Production in Digital Industries (Master)

Year of Graduation: 2020

The study on the topic “Using Augmented Reality Technologies in Creating Media Content (Using Foreign Glossy Editions as an Example)” contains 99 pages of text, 4 appendices. Keywords: augmented reality, glossy magazine, content, advertising, promotion The object of study is the technology of augmented reality. The subject is the use of augmented reality technologies for organizing media content. The purpose of the study is to study the possibilities of use and identify the features of the organization of media content when using augmented reality technologies using the example of foreign glossy publications. The practical value of the work is that in Russia publications practically do not use augmented reality technologies in practice, and this work can serve as a guide to the work of glossy magazine publishers during the introduction of augmented reality technologies in the future

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