Multiplatform Tools in the Science Museum’s Communicational Strategy Building (the Case of the Moscow Museum of Cosmonautics’ Promotion in 2021)

Student: Shirokshina Polina

Supervisor: Ekaterina Lapina-Kratasyuk

Educational Programme: Transmedia Production in Digital Industries (Master)

Year of Graduation: 2020

The year of 2021 will mark the 60th anniversary of the first manned spaceflight. In late March to early April, many events dedicated to this memorable date will take place in Moscow. The Moscow Museum of Cosmonautics’ will act as the main moderator of the celebration. The purpose of this research is to develop a communication strategy for the publicity of the festival based on marketing methods and relevant transmedia models.

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