Development and Integration of a User Engagement and Retention System in Web Application Development

Student: Tominets Ivan

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2020

The development of systems, attracting the attention of a website user is a non-trivial and more relevant task than ever - in a modern highly competitive environment with a low level of user attention, actions aimed at capturing their interest should be effective and relevant, because even one mistake can become the result of the loss of a potential purchase, subscription or viewing of advertising. This paper describes the development of documentation for implementing such a system in a web application.

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