Specifics of Business Models Transformation of International Multimedia Holdings in the Conditions of Digital Economy on Different Markets: the Case of BBC

Student: Osaulets Aleksey

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2020

The purpose of this work is a comprehensive analysis of the transformation of business models of multimedia holdings in the digital economy. Consider the impact of digital technologies. To achieve this goal, we set ourselves a number of intermediate tasks, the sequential implementation of which corresponds to the chapters of the study.

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