Communicative behavior of the Japanese and its impact on business communication with Russians in the 21st century, using the example of Uniqlo and Mazda

Globalization as one of the integral processes involved in the formation of modern picture of the world determines the intensification of interaction between different cultures, particularly in the business sphere. An example of such interaction within the framework of relations between Russia and Japan is the creation of joint Russian-Japanese enterprises and the entry of Japanese companies into the Russian market. Understanding the peculiarities of the communicative behavior of the Japanese in business, in turn, is the key to effective cooperation in this area. This paper characterizes the communicative behavior of the Japanese in business and estimates its influence on interaction with Russians, using the example of Uniqlo and Mazda in the 21st century. It is expected that this study will contribute to the adaptation of Russian employees to those aspects of business communication that are most affected by the communicative behavior of the Japanese. The work consists of introduction, two chapters and conclusion.