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Determinants of the Influence of the Sport Industry's Transnational Actors on the Political Agenda in World Politics after 2010

Student: Darina Chernyshova

Supervisor: Andrey N. Scherbak

Faculty: Saint-Petersburg School of Social Sciences and Area Studies

Educational Programme: Political Science and World Politics (Bachelor)

Year of Graduation: 2020

This paper examines the determinants of the influence of the sports industry’s transnational actors on the political agenda in world politics after 2010. There are many such factors, and this study is aimed to evaluate their specific impact on political agenda. The object of this work is the global political arena after 2010, and the subject is the determinants of the influence of the sports industry’s transnational actors on the political agenda. The purpose of this study is to identify various determinants of the influence of transnational actors in the sports industry on the political agenda in world politics after 2010. In the course of the work, the activities of celebrities from the world of sports who are granted the status of Goodwill Ambassador were analyzed, as well as those who meet other criteria specified in the text of the work. In addition, special attention was paid to the aspect of applying the concept of "soft power", using the official status received from the UN, as due to the study it was found that this method is one of the most effective and often applied.

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