Techniques of Production and Perception of Corporeality in the Context of Modern Mass Culture

Postmodernism and modern conditions of mass culture is a unique time when a specific full "portrait" of a person cannot be complete without considering his body representation. In the modern world, a person has the right to choose what to look like, that is determined by his individual perception of messages provided by the media, visual culture, social networks and all that things that are deeply rooted in today's life. Modern body-oriented mass culture is one of the strongest factors of influence on a person. Today, human body is identified as a socio-cultural phenomenon, as an object of cultural activity and a representative of social and individual meanings and values. Human corporeality today is a text that obliges others to interpret it and perceive the message that the individual encoded in his own appearance, both through his way of dressing, or with certain body transformations. This thesis is devoted to the study of the phenomenon of human corporeality's transformations as a result of the influence of mass culture and the orientation of modern social and cultural practices to human body and its images in the society. The thesis also examines the process of establishing of postmodern society and the development of mass culture, as well as reveals the specific of the historical process of individualization and the problem of human self-consciousness.