Methods of Constructing the Image of an Amateur Athlete as a Running Neo-Tribe Member

Student: Gorobets Yevgeniya

Educational Programme: Visual Culture (Master)

Final Grade: 8

Year of Graduation: 2020

This research analyzes the visual image of an amateur runner. The paper considers the main characteristics of the sports community as an example of modern neo-tribes, its structure, and its functions. Despite the mandatory competitive element of the sports movement, this type of community lacks competition and the spirit of competition between its participants. On the contrary, solidarity occurs through affectivity, emotional connection, and shared experience of similar emotions and feelings. Through visual self-representation, amateur runners express and certify their integration into this type of community, document their ascetic lifestyle in preparation for competitions, using certain attributes and patterns accepted within the group.

Full text (added May 17, 2020)

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