The Influence of the Anti-Consumerism’s Ideology on Lifestyles: the Case of Russia of the 21st Century

Student: Mezhakova Anna

Educational Programme: Applied Cultural Studies (Master)

Year of Graduation: 2020

The work explores the development of consumerism and the emergence of the ideology of anti-consumerism in Russia. The research problem consists in identifying and studying the reasons why many Russians are not included to ethical consumption practices. A study of the causes and role of the state in strategies for incorporating these practices will also be examined in this study. The work consists of introduction, three chapters and conclusion. The first chapter is devoted to the study of the "consumer society". The second chapter is about the emergence of the ideology of anti-consumerism. The third chapter examines the development of consumerism and the emergence and spread of ethical consumption in Russia. Key words: consumerism, consumer society, anti-consumerism, ethical consumption.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses