Development of a Mobile Application in the Field of Investment and Finance

Student: Mkrtchian Svetlana

Educational Programme: Electronic Business (Master)

Year of Graduation: 2020

This paper discusses the development of a mobile application for a crowdfunding platform in Russia. It includes a study of the market for financial technologies in Russia and the world, identifying the main trends and problems of the market. The analysis of the target audience of the company’s website is carried out and the target audience of the mobile application is identified. The work describes the functionality of the developed MVP mobile application, suggests hypotheses about the further development of the functional and ways to monetize the application.

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