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Digital Promotion of Industrial Goods: Consumer Decision Making

Student: Iuliia Sambikina

Supervisor: Olga Logunova

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Integrated Communications (Master)

Year of Graduation: 2020

The paper considers the problem of studying the decision-making process on the purchase of goods for industrial purposes for the market. With the development of Internet technologies, this process has largely transformed, as have the b2b shopping models. The main objective of the study: to identify the factors that shape the decision-making strategies for the purchase of goods for industrial purposes online. Subject: key factors affecting the decision to purchase industrial goods Object: digital marketing of industrial goods in b2b markets To achieve the goal, the author of the work conducted a survey among representatives of industrial companies in the electrical industry.

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