• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Specifics of Territory Marketing Based on the Example of Small Cities of Russia

Student: Anna Eremburg

Supervisor: Oleg Karasev

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2020

Nowadays, domestic tourism in Russia is focused on famous places, the consumer is inclined to pay attention to the cities already known to him, therefore not well-known territories are forced to work on their own attractiveness and brand promotion of their territory. Research is devoted to the study of the specifics of the marketing of territories in Russia and has the novelty of practical knowledge about the use of modern marketing tools for promoting the territories of small cities in Russia, as well as the influence of the communication strategy, as part of an integrated promotion strategy, on the attractiveness of the territory for target groups. During the study, an understanding of a set of key factors affecting the promotion of a small city in Russia was achieved, as well as an understanding of the key motives and barriers of the target audience to visit small cities in Russia. During the study, a communication strategy was developed, as well as a number of practical recommendations for the promotion of the small city of Kalyazin, the Tver region.

Full text (added May 20, 2020)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses