Specifics of Territory Marketing Based on the Example of Small Cities of Russia

Nowadays, domestic tourism in Russia is focused on famous places, the consumer is inclined to pay attention to the cities already known to him, therefore not well-known territories are forced to work on their own attractiveness and brand promotion of their territory. Research is devoted to the study of the specifics of the marketing of territories in Russia and has the novelty of practical knowledge about the use of modern marketing tools for promoting the territories of small cities in Russia, as well as the influence of the communication strategy, as part of an integrated promotion strategy, on the attractiveness of the territory for target groups. During the study, an understanding of a set of key factors affecting the promotion of a small city in Russia was achieved, as well as an understanding of the key motives and barriers of the target audience to visit small cities in Russia. During the study, a communication strategy was developed, as well as a number of practical recommendations for the promotion of the small city of Kalyazin, the Tver region.