Psychological Factors of Impulsive Consumer Behavior

Student: Butba Alina

Educational Programme: Psychology in Business (Master)

Final Grade: 9

Year of Graduation: 2020

The purpose of the master's thesis is to determine the factors that contribute to the impulsive behavior of consumers in modern conditions. On the way to achieving this goal, we: 1. Studied the concept of consumer behavior and impulsivity; 2. Studied the main factors affecting impulsive consumer behavior; 3. Analyzed various approaches to the study of impulsive consumer behavior; 4. Adapted foreign methods for researching factors of impulsive consumer behavior; 5. Conducted an online research of impulsive consumer behavior in the field of food retail; 6. Did statistical processing and analysis of the results.

Full text (added May 20, 2020)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses