Communication Strategies of the Leading Football Clubs of the Russian Premier League: Practices and Development Prospects

Student: Zolotov Dmitriy

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

The study focuses on the communication strategies of professional football clubs. In the course of the work, the role and components of the personal branding of football players in increasing the marketing potential and reputation of the company are clarified, their mutual influence is considered. In the course of work, the concepts of “personal brand of a football player”, “communication strategy of a football club”, and “interaction with teams” are revealed. Case-studies of closely related football professional clubs were held.

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