Exploring the Future of Video Games as Platforms for Product Placement and Consumer Impact

Student: Gordeev Dmitriy

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2020

This study focuses on the study of product placement technology and evaluates the effectiveness for developing the integration of this advertising technology in modern video games. Based on the data obtained by interviewing a large number of players and collecting numerous insights to determine the attitude of consumers to advertising in video games, this study opens up the possibility of creating a strategic base for harmonious advertising integrations in the future.

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