Communication Strategy of Promoting Technology Brands' Products Using Digital Advertising Content

Student: Le Do tkhan long

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 7

Year of Graduation: 2020

This research is aimed to look at the messages of technology brands and their communication strategy for product promotion with digital advertising content. The author intends to research the communication messages of tech products, which are being broadcasted to the brands’ target audiences. The primary method of data analysis of this research is qualitative and quantitative content analysis of digital advertising content of the top 4 technology brands in a one-year period - 2019.

Full text (added May 21, 2020)

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