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Impact of the 2022 Winter Olympics on Tourism Development in China

Student: Xingran Jia

Supervisor: Julia Trabskaya

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Final Grade: 8

Year of Graduation: 2020

The XXIV Winter Olympics will be co-hosted by Beijing and Zhangjiakou of China in 2022. As mega-events the Olympics always make a huge effect on host countries and cities. This paper focuses on both positive and negative influences of this sport event on tourism of the host city – Zhangjiakou. The author figures out that the Games promote the tertiary industry's development of Zhangjiakou, tourism resources are being largely expanded. The Olympics do bring physical benefits to the Zhangjiakou tourism industry. Besides, the difficulties faced by Zhangjiakou are mentioned in the article. The author gives suggestions in the discussion section. Regression analysis is adopted in this study to predict the future tourism trend of Zhangjiakou under the influence of the Winter Olympics.

Full text (added May 22, 2020)

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