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Project-driven Digital Transformation Management

Student: Lakhova Anastasia

Supervisor: Valery Anshin

Faculty: Graduate School of Business

Educational Programme: Project Management: Project Analysis, Investments, Implementation Technology (Master)

Year of Graduation: 2020

The mankind is on the verge of the fourth industrial revolution that leads to the emergence of new technologies, digital products and the complete automation of most production processes. The numerous companies nowadays are concerned at the persistence of their competitive positions on the market and, therefore, address to the implementation of digital transformation. Nevertheless, digital transformation is a new phenomenon , and companies on the verge of digitalization are puzzled by the issue of applying the correct approach to managing digital change. This paper highlights the main factors of a successful digital transformation approach, and suggests a way to implement a digital transformation for a petrochemical company.

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