Consumer Psychology when Choosing a Property

This work describes the human needs when choosing real estate, on the basis of it is possible to build an advertising campaign for three segments of housing: economy, comfort, business. The issue under consideration is extremely relevant in connection with the widespread use of marketing and discussions among professional marketers of the behavior of the potential and actual buyer. After all, a successful, profitable business often compares favorably with its competitors in the same field only with competent marketing, which affects the perception of consumers, even when they sometimes do not even know about it. A special contribution of the researcher is that he combined quantitative and qualitative research to obtain reliable results. A large number of advertisements were analyzed for each segment of residential real estate, and the results were checked with marketing experts, each of whom also worked in the real estate sector for many years.