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The Program of Digital Economy Development in Russian Federation and it's Influence on the Media Industry

Student: Polbennikov Vladislav

Supervisor: Alexander Alexandrovich Dagaev

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2020

The "digital economy" is a system of relationships that affects the economic, social and cultural aspects of society, completely changing the established economic ties and business models. The process of "digitalization" is usually understood as the mass introduction of digital technologies and operations with large amounts of data (creation, processing, storage, analysis, and transfer of information). The impact of digital technologies on everyday life is extremely high, as they have a direct impact on the behavior, work and nature of communication between people. The current state of implementation of the national digital economy development program will be analyzed and the impact of the digitalization process in the Russian Federation on the evolution of the media environment will be considered. In addition, the main prospects for the development of the digital economy will be highlighted on the example of a specific media community "Space and Astronomy".

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