The use of the Theory of Complex Networks (Network Analysis) in Organization of Communications in the Marketing Project

Student: Akimova Elena

Educational Programme: Management (Bachelor)

Final Grade: 9

Year of Graduation: 2020

Communication is often named as one of the critical success factors in project management. Still there is a lack of verifiable methodologies that allows to measure and control quality of communication in projects. The present study pertains both to the domain of project management and the newly evolving sphere of the social network analysis which can address this challenge. This paper describes a study that will examine the communication model in the full-service marketing agency through social network analysis methodology. This study will also test the hypothesis that the lack of information on who can be effectively involved in a cross-functional team is a frequent problem among ordinary employees, which reduces the quality of communications in the project.

Full text (added June 4, 2020)

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