Development of a Strategy for the Company "Prince Park Hotel"

This work is devoted to the strategic planning of the company. "Prince Park Hotel" operates in the hotel services market. The main object of the study is the analysis of the prerequisites for the formation of a company’s strategy and the development of recommendations based on the results of a strategic analysis involving experts. The aim of this work is to conduct a strategic analysis and develop a strategy for the company "Prince Park Hotel" To achieve the goal of the study, the following tasks were identified: 1. To study the theoretical aspect of the "strategic" understanding of the company. 2. Consider the basic methods of strategic analysis of the organization. 3. Identify the features of the hotel services market. 4. To identify the features of the analyzed company "Prince Park Hotel" 5. To analyze the external and internal environment of the company "Prince Park Hotel" 6. Develop recommendations for the company "Prince Park Hotel" in the field of strategic planning. The study includes quantitative and qualitative methods of analysis in the strategic management of the company. As part of the study, a survey of experts was used to analyze the factors in depth, and an in-depth interview was conducted with the CEO of the company. The result of the study is a full-fledged strategic analysis of the Prince Park Hotel company and recommendations for strategic planning developed for the company.