• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Development of a Strategy for the Company "Prince Park Hotel"

ФИО студента: Aramais Khachatryan

Руководитель: Olga Tishchenko

Кампус/факультет: Graduate School of Business

Программа: Management (Bachelor)

Год защиты: 2020

This work is devoted to the strategic planning of the company. "Prince Park Hotel" operates in the hotel services market. The main object of the study is the analysis of the prerequisites for the formation of a company’s strategy and the development of recommendations based on the results of a strategic analysis involving experts. The aim of this work is to conduct a strategic analysis and develop a strategy for the company "Prince Park Hotel" To achieve the goal of the study, the following tasks were identified: 1. To study the theoretical aspect of the "strategic" understanding of the company. 2. Consider the basic methods of strategic analysis of the organization. 3. Identify the features of the hotel services market. 4. To identify the features of the analyzed company "Prince Park Hotel" 5. To analyze the external and internal environment of the company "Prince Park Hotel" 6. Develop recommendations for the company "Prince Park Hotel" in the field of strategic planning. The study includes quantitative and qualitative methods of analysis in the strategic management of the company. As part of the study, a survey of experts was used to analyze the factors in depth, and an in-depth interview was conducted with the CEO of the company. The result of the study is a full-fledged strategic analysis of the Prince Park Hotel company and recommendations for strategic planning developed for the company.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses