Improving the Logistic Support of Online Retail (in the Case of Household Appliances and Electronics)

Student: Tyukhtikov Grigoriy

Supervisor: Dmitry Kolchugin

Educational Programme: Logistics and Supply Chain Management (Bachelor)

Year of Graduation: 2020

The growth rate of online trading in Russia and in the world is increasing every year. The list of the most popular goods for purchase via the Internet every year includes household appliances and electronics. The paper analyzes the logistics of a major Russian retailer of household appliances and electronics. Based on the analysis and analysis of theoretical developments on this topic, a procedure is being developed to improve the logistics support of online sales. Based on this procedure, new services are offered that a company in this market can use to improve the logistics service system. The results are displayed in the strategic profit model, which displays a positive change in the main financial indicators of the company based on the results of the application of the developed procedure.

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