Marketing, Consumer, and Social Aspects of Identifying a Project with its Creator in the Game Industry

Student: Dorogov Egor

Educational Programme: Design (Bachelor)

Year of Graduation: 2021

This study focuses on the effect that ubiquitous branding has on the game industry and on individual authors. The research is aimed primarily at small developers who release their work under the brand, even when the only reason for this is to follow the established traditions of game development. The lack of identification of games with their creators leads to various negative results: disrespectful interaction between fans and creators, the inability to build a more successful career, condescending attitude from other mediums, and other potential consequences.

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