Determinants of Demand for Contemporary Literature in Russia

Student: Nakhapetyan Anna

Educational Programme: Economics (Bachelor)

Year of Graduation: 2021

Nowadays, Russian literature market is going through a lot. The difficulties are based on several reasons: long-term trends of decrease in both demand and supply of paper editions; the impact of digitalization, which led to the cannibalisation of paper books from the market by e-books; significant social trends such as information noise, conspicuous consumption and many others that have left their mark on the literature market. The aim of this study is to identify the main factors of demand for contemporary literature in Russia and estimate their influence. The research estimates the impact of such groups of factors as the physical and non-physical characteristics of books, the characteristics of the author, the activities of the publishing house, the reaction of readers to books and adaptations of works on demand for paper books.

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