Diegesis, Storytelling and Transmedia Promotion of Dystopian Platform Shows

Student: Kovalchuk Valeriya

Supervisor: Ekaterina Lapina-Kratasyuk

Educational Programme: Multi-platform Film Production (Master)

Year of Graduation: 2021

The research is devoted to the analysis of the diegesis and dramatic elements of Russian and foreign platform series in the genre of dystopia, as well as to the analysis of cases of their transmedia promotion. The result of the work is to identify the weaknesses of the transmedia campaign to promote dystopian TV series on the Russian market and a number of recommendations for producers, marketers and directors for the successful implementation of the project.

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