Concept Development and Pilot Launch of a Podcast for High School Students: Market Analysis and Audience Research

Student: Sedova Ekaterina

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2021

The focus of the paper is the educational and career choice of Russian high school students. An individual educational trajectory is a sequence of decisions that is largely informed by the parents' opinion, the prestige of the profession, and risk management. The “non-decision” making and lack of information about the labor market lead to the situation where high school students choosing undesired educational and career trajectories often end up sacrificing their ambition. This work is aimed to develop a pilot release of a podcast for high school students about the choice of future educational and career trajectories. The main stages of the work are audience research, analysis of the audio podcast market on the topic of education, development of the concept of a pilot release and its production.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses