The Effect of Industry Limitations on Marketing Strategies Applied by International Tobacco Companies on Foreign Markets: the Case of Philip Morris International Compared to British American Tobacco and Japan Tobacco International

Student: Rozhkov Kirill

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

Nowadays, tobacco companies are very limited in the number of marketing strategies that might be used for product promotion due to the changing legislative environment. Different countries have various laws which control the Nicotine Containing Products (NCP) from the widespread. Therefore, the goal of the Master Thesis is to determine the influence of limitations existing in different counties on the marketing strategies of international tobacco companies in foreign markets. The limitations such as tax policies, advertising bans, point-of-sales display bans, etc. doubtlessly affect the tobacco business. These and other challenges as well as the response of tobacco companies will be covered in the Master Thesis.

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