Cultural Factors Affecting Entry Strategies of International Retailers into the Asian Markets by the Example of Wal-Mart Inc. and Tesco in China and Malaysia

Student: Perez pani Jose alberto

Supervisor:

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

Entry strategies represent an important aspect of a globalized world. It includes a series of studies to carry out a successful implementation. The arrival of various companies in unknown territories does not refer only to an economic issue. It is the diversification of cultural interactions where a large amount of information is extrapolated, analyzed, and design strategies that involve the best experts from different areas. Because of that, in this thesis, we analyzed the cultural factors which affect the entry strategies of international retailers in the Asian market.

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