The Impact of Digitalization on the Competitiveness of the Companies in Automobile Industry (Case of Volkswagen and Toyota)

Student: Idrisova Aminat

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2021

Today the automotive market is one of the most fast growing markets. Automotive companies are actively using digitalization strategies in their business models, and are also looking to reduce costs through various digital technologies being introduced into production. Companies such as Volkswagen and Toyota, as some of the most successful companies in this segment, invest a lot in R&D and pay special attention to the development of digital technologies in their activities. As one of the main aims of this work, a study was conducted to identify the impact of digitalization on the competitiveness of automotive companies. On the examples of Volkswagen and Toyota, the design features of production facilities were considered, taking into account the digitization of the countries in which they are present.

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