Identity development of the transport system of the city of Ufa

Student: Morozova Anastasiia

Educational Programme: Communication and Digital Design (Master)

Year of Graduation: 2021

The thesis is devoted to identity development of the transport system of the city of Ufa. Thesis structure: introduction, brand platform, style development, conclusions. In the introduction to the work, the relevance of the development of a new identity of Ufa transport is revealed, the goals and objectives of the project are set. The brand's platform is dedicated to defining values, character, and style uniqueness. In the development of the style there are search for the concept and logo, the final style with consideration of various media are given. The conclusions summarise the work done and confirm its relevance and practical significance. Thesis composition: visual research, identity, presentation.

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