Identity of the Festival Veg-life Expo

Student: Gavrilov Nikita

Educational Programme: Design (Master)

Final Grade: 9

Year of Graduation: 2021

The purpose of this work is to rebrand the Veg-Life Expo food exhibition. It displays products for vegetarians and adherents of a healthy lifestyle. The goal of the project was to distinguish Veg-Life from among the exhibitions of the same segment, as well as to show its advantages among other large exhibitions of dissimilar subjects. Also, the task of the project was to make intuitive navigation at the exhibition. As a result of the work, a comprehensive identity was created, which includes a corporate font, corporate illustrations, street advertising, social media design, exhibition navigation and souvenirs.

Full text (added May 17, 2021)

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