Sales Analysis (Based on the Example of a Car Seller Company)

Student: Tumanov Kirill

Educational Programme: Economics (Bachelor)

Year of Graduation: 2021

This paper provides a comprehensive analysis of sales in LLC "Luidor" and a forecast of car sales for 3 months of the year 2021. The work will characterize the general economic the activity of this organization, the hierarchical structure of the company is considered and the main partners and competitors of the company are identified. The trends of the automotive industry in the segments: light commercial vehicles and trucks will also be considered. In the article will be analyzed the volume, dynamics, structure and effectivness of sales in LLC "Luidor". Also, factor analysis of sales profit for LLC "Luidor" will be conducted. In the work, the product with the highest (and the lowest) profit will be determined and the stability of car sales for the period from 2019 to 2021 will be identified. The method of econometric analysis is used in the work with the aim to determine the relationship between the volume of “GAZ” car sales and macroeconomic indicators in Russia. It is expected that the study will help optimize sales in the enterprise by analyzing of sales, using various economic indicators and econometric model.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses