The Application of Psychological Impact Technologies on Landing Page

Student: Nikitina Polina

Educational Programme: Psychology in Business (Master)

Final Grade: 7

Year of Graduation: 2021

Nowadays human life is inextricably linked with the digital world. People meet, shop, communicate and search for the necessary information on the world web. Living in the online world, people constantly come across landing pages. A landing page is a web page that contains information about a product or service that aims to perform the target action by the user. However, people are not always ready to perform the desired action, so marketers are constantly looking for ways to increase the effectiveness of landing pages. This can be done by using psychological impact technologies. In this paper, we consider the usage of psychological impact technologies on landing pages as a way to increase its effectiveness. A practical guide for psychological impact technologies usage is also offered. The proposed guide was subjected to an expert assessment, which showed that the developed guide for the psychological impact technologies usage on landing pages is acceptable to be used on practice.

Full text (added May 20, 2021)

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