Glamping Operational Activity Modelling and Evaluation of Its Effectiveness

The relevance of the research of glampings based on the growing demand for unusual types of tourism, unique accommodation facilities and non-typical locations. Glampings have recently appeared in Russia, but are becoming more and more popular. The aim of the research is to create a financial model for the investment project of glamping in the Russian region based on the study of potential consumers. The objectives of the research were: to analyze glampings as a new type of placement, conduct a marketing research by questioning through Google forms to identify respondents' interest in living in glamping and the factors that are most valuable when choosing glamping, develop a financial model for an investment project to open glamping. For a detailed understanding of what glamping is, foreign scientific literature was studied, then a survey was compiled based on it, which was spread through social networks like a snowball using a google form. A total of 385 respondents took part in it. Further, the results were analyzed, a portrait of a Russian tourist interested in glamping was built, factors and wishes were identified that would convince to have a rest in this particular accommodation facility. Based on the conducted marketing analysis, a number of assumptions were made for the financial model. On their basis, calculations were carried out, reporting forms (Balance Cash, P&L, Cash Flow Statement) were drawn up and economic efficiency indicators were calculated (NPV, PI, IRR, PP, DPP). The glamping project is economically viable, pays off in up to 3 years. All hypotheses that were formulated for the research were confirmed.