Developing and Bringing to Market a Lifestyle Service

Today, the Internet and mobile phone are an important and integral part of many people's lives. Smartphones combine the capabilities of many devices and objects, and many physical objects come out of everyday life: paper diaries, film and even digital cameras, cash. All these objects are replaced by Internet services available in any modern smartphone. Separately, among all Internet services, the category of lifestyle services stands out. This is a broad term that refers to any interactive Internet services and applications that affect the user's lifestyle. These include services for renting real estate, calling a taxi, booking hotel rooms, planning a working day, trackers of healthy habits, fitness apps, and others. Such services solve many of the user's daily tasks, and often users interact with such applications on a daily basis. But sooner or later, the developers of such applications and services face the question: how to more effectively bring the product to market in order to maximize profits at minimal cost? The relevance of the work is due to the need for developers of lifestyle services to bring the developed services to the market and monetize them. The purpose of the work: implementation and promotion of lifestyle-sersis. Object of research: the existing market of lifestyle services. Subject of research: a lifestyle service developed and brought to the market. To achieve the goal, you must complete the following tasks: * to study the market of lifestyle services and determine the basic principles of its functioning, applicable to the development of the service; * identify the target audience of the project and develop a strategy for its promotion; * choose a way to develop a lifestyle service; * develop a lifestyle service; * determine the development vector and objectives for scaling the project. Within the framework of this work, the following research methods will be used • * analysis of the literature and regulatory documents on the topic of the study; * deduction-reasoning from the general principles of the lifestyle services market to those applicable to a specific service being developed; * simulation and experiment — development and testing of the MVP product on the representatives of the target audience of the product; * survey-collecting information from the first users about the product and getting insiders. The work consists of four chapters. In the first chapter, the theoretical aspects of existing lifestyle services are considered, their classification is given, existing payment systems are considered, and the principles of promoting Internet services are described. In the second chapter, the target audience of the project is studied, the consumer demand for the created lifestyle service is estimated, and the project economy is calculated. The third chapter describes the process of designing and developing the service, as well as testing the project. The fourth chapter describes the process of bringing the project to market, its promotion and the final results of the project.