Tiktok Users' Attitude to the School System: Content Analysis of the Case

Student: Grohovska Anna

Supervisor:

Educational Programme: Education Economics and Management (Master)

Year of Graduation: 2021

The purpose of the research work is to describe the content of the 100 most popular videos on the TikTok platform, collected under the hashtag #school. The work is built in accordance with the logic of grounded theory, since hypotheses and theories are built on the results of data collection and analysis. The study has a qualitative and descriptive character, using the method of video content analysis. As a result of cataloging videos, 9 used formats and 16 video themes were identified. The most popular videos were those depicting various situations from school life, in which the author himself becomes a participant. The second most popular category of videos were those that show stereotypical behavior or the characteristic appearance of teachers, parents, or schoolchildren.

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