"Green Factors" of Choosing a Marketing Strategy for a Tourist Destination

This paper examines the concept of "urban green infrastructure" as a means to reconcile two conflicting groups over the internal resources of a tourist destination. The purpose of this study is to find out how to combine projects for the development of green infrastructure and increase the tourist flow in the marketing strategy of the destination to reduce the conflict between residents and tourists. The structure of the work includes: introduction, theoretical and empirical part of the study, conceptualization of the results, practical recommendations, limitations, conclusion, list of references. As part of the empirical study, we analyzed documents for a secondary study of the conflict between residents and tourists in Singapore when forming a strategy for the development and promotion of the destination, and conducted interviews to obtain a subjective assessment and opinion of Singapore stakeholders on how changing the structure of the city budget related to “green” and “non-green” items will help reduce the dissatisfaction of residents and increase the tourist flow to the destination. Based on the results obtained, the directions for further research and limitations were drawn up, as well as the conceptual model of the study was updated. The conducted research made it possible to close the existing gaps in knowledge identified as a result of the analysis of the literature on this topic.