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Industrial Transformation for Operational Efficiency

Student: Trusevich Maksim

Supervisor: Nikolay Kazantsev

Faculty: Graduate School of Business

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2021

This paper focuses on start-up ecosystems in the Russian Federation. The main motivation for writing this paper was an article by the Moscow School of Management SKOLKOVO (2021), where the potential of Russian ecosystems was compared with the Chinese experience of running and developing them. China has been able to not only change, but revolutionize both the digital and the real world in just twenty years. The paper cites the example of Alibaba's ecosystem. Jack Ma was able to successfully create his project by taking an already established wholesale marketplace in Zhejiang. Zhejiang itself was home to a huge network of various small vendors, suppliers and small factories that were already creating everyday goods for almost the entire world. Jack Ma went from one place to another to develop his platform, convincing these small companies to put the right information about their products on Alibaba. That started one of the world's largest ecosystems. If we talk about the Russian experience, ecosystems are quite heavily monopolised, and a large share of services are provided by large players in the local market. However, they pool talents, ideas and other resources that already take place in established systems and build platform infrastructure on this basis. Prominent examples include major players such as Sber, Yandex and mail. ru. But since all of the above companies are giants in their fields, they are less actively involved in non-scalable operations, even though they have been through a similar stage before. These elements prompted me to take a deeper look at the development of Russian ecosystems and how they function. Relevance of the work Start-up ecosystems can be seen as a key element of today's global economy. The main reasons for this are their immense role in creating new jobs as well as stimulating economic growth in general. In addition, start-ups are interlinked with the innovation process, which itself is a major force for healthy competition in today's marketplace. However, start-ups typically start as small businesses with a high risk of failure, so creating an ecosystem of start-ups can lead to huge profits not only regionally, but also nationally. It is also important to note that there are different levels of entrepreneurship around the world, due to differences in trust, confidence in uncertainty and other various factors. As a result, some regions prefer startup ecosystems because the people involved are generally more entrepreneurial and more likely to take venture capital risks. This applies to both sides - investors and entrepreneurs. The object of this study is the start-up ecosystem in the Russian Federation. The subject of the study is an analysis of good practices in the implementation of start-up ecosystems and their further support. The aim of this paper is to look at specific practices for establishing start-up ecosystems in the Russian Federation, highlighting their distinct and common features, and providing a set of important elements for their successful operation, based on international experience. In order to achieve the objective, the following tasks need to be carried out: 1. Conduct a literature review related to start-ups and ecosystems 2. Analyse the approaches and methods already in place to sustain start-up ecosystems 3. Explore how different economic factors influence the start-up ecosystem 4. Consider the background of places where successful start-up ecosystems were eventually able to originate and develop 5. Highlight the elements that influenced the successful launch of start-up ecosystems Professional significance This study will be useful for potential entrepreneurs or companies wishing to set up or maintain start-up ecosystems without having to conduct a systematic study of the relevant literature themselves. Moreover, the general conclusions will be equally useful for both of the potential categories of readers, as the information analysed can be applied to each of them.

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