Organization of Innovative Activities in the Company on the Example of VseInstrumenty.ru

Annotation Master's degree dissertations Organization of innovative activities in the company on the example of VseInstrumenty.ru Completed at the Faculty of Management of the National Research University Higher School of Economics in Nizhny Novgorod Nowadays, innovation is inherent in any production organization, since innovation contributes to the overall growth of the company. It should be noted that, sooner or later, any company will have to modify and change outdated technologies, thereby improving its products even if the company is not a leader in the innovation market, that is, the process of replacing outdated with a new one cannot be avoided. Moreover, the market conditions for the development of the economy these days are constantly setting demands for high-quality reforms and transformations. These reforms are carried out by means of advanced technology, while constantly forming a research base. Thus, the issues of organizing and managing innovative activities are very relevant, which was the choice of this topic. The relevance of the study of innovative activities of the company "VseInstrumenty.ru" is due to the need to: 1. Concretization of the concepts of innovation and innovation strategy of the company. 2. Derivation of the theoretical and methodological foundations of the organization of innovation and analysis of the implementation of innovations in the analyzed enterprise. 3. Research of factors that influence the innovative activity of the company. 4. Proposals of measures to improve enterprise management based on innovative activities. Purpose of work: the purpose of the work is to study the process of organizing innovative activities in the VseInstrumenty.ru company and develop proposals that will be aimed at improving the management of the analyzed company as a result of the introduction of innovative projects into the company. Problem: non-systemic approach to innovation in the corporate culture of VseInstrumenty.ru. Hypothesis: the VseInstrumenty.ru company does not have an institution for organizing innovation management. The object of the research is the VseInstrumenty.ru company. The subject of the research is the innovative activity of the analyzed company. Research methods: analysis of literary sources, study and synthesis of acquired knowledge, descriptive method, induction. Structure of the work: the work consists of an introduction, three chapters, a conclusion and a list of references. The main sources for writing a work are the works of Russian and foreign authors, regulatory documents, articles of periodicals, as well as the accounting statements of VseInstrumenty.ru LLC for 2018–2020. The first chapter of the work is devoted to the study of the theoretical and methodological foundations of the organization of innovative activities in the company. The second chapter analyzes innovative activity in the company using the example of VseInstrumenty.ru. The third chapter examines a set of measures to improve the efficiency of organizing innovative activities in VseInstrumenty.ru. In the course of the work, the following tasks were solved: 1. Were considered the concept and essence of innovation and innovation in the company. 2. Studied the principles of organizing innovative activities in the company. 3. The results of innovative activity in the company were assessed. 4. Analyzed the organizational and economic activities of VseInstrumenty.ru. 5. Investigated the practice of management of innovation activities of "VseInstrumenty.ru". 6. Analyzed the results of innovation activities of VseInstrumenty.ru. 7. Studied the problems and directions of increasing the efficiency of the organization of innovative activities of "VseInstrumenty.ru". 8. Practical recommendations are given to improve the efficiency of organizing innovative activities of VseInstrumenty.ru. 9. Considered the economic efficiency of the proposed solutions. The results of this study can be used by the top management of VseInstrumenty.ru LLC, as well as other companies from the field of e-commerce. Key words: management, innovation management, innovation in the company.