Personal and Situational Anxiety as Factors of Impulsive Decision-Making During Online-Shopping

Student: Volkova Taisiya

Educational Programme: Psychology (Bachelor)

Year of Graduation: 2021

Online shopping is gaining popularity among customers. A significant proportion of online purchases are impulsive and unplanned. Previous research has focused on the following factors, that influence impulse purchases: advertising, marketing, customer personality traits and positive emotions in the process of buying. This study will focus on the factors, that influence impulsive buying behavior (IBB), namely the influence of personal and situational anxietyIt is assumed that the presence of anxiety of the buyer will increase the likelihood of impulse buying, but it is not yet clear whether there will be a difference between personal and situational anxiety.

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