Positioning and Promotion of Video Production Agencies: B2B Communication

Student: Oganov Feliks

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 8

Year of Graduation: 2021

Nowadays, most of information we get in video format: advertising, communication in networks, study, entertainment, etc. Big companies understand this and use video content in their communication with the audience. But who produces this content for brands? The answer is simple – video productions. As we can see from media and modern agenda, producing of video is a very profitable and competitive industry. In these work we will try to understand how and by what video productions promote their services and make themselves attractive to brands and agencies. Key words: video production, promotion, positioning, B2B communication, video content

Full text (added May 25, 2021)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses