YouTube Shows as a New Communication Channel for Gen Z

Student: Serzhantova Darya

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2021

We are all surrounded by audiovisual content. Advertising banner on the street, native advertising on the phone, as well as fast-paced promotional videos before watching your favorite movie. Generations are changing, researchers are evaluating the behavior of the "younger generation" on social media, and big brands are trying to find an approach to paying "newcomers"

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