Personal Brand Development as a Tool for Promoting Information Business

Student: Samadi Roman

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2021

This paper presents a study of the formation and scaling of the coverage of a personal brand for an information entrepreneur (a businessman engaged in the creation of educational products). In the course of the study, the most effective tools for creating and scaling a personal brand were identified for information entrepreneurs. A survey was also conducted, as a result of which it was possible to determine the most important characteristics of a personal brand, communication channels and mechanics of contact with potential buyers according to the target audience. As a result of the research, conclusions were obtained that can be used in conditions of limited resources to create and develop a personal brand, communication strategy, and increase sales of educational products.

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