Developing a Complex Performance Marketing Strategy

Student: Zapevalova Sophia

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2021

In the age of rapid and drastic changes companies attempt to keep their positions in competing markets and achieve superior business performance that is why they do not need only advertising, business needs problem solving. Performance marketing approach is the best way of solving business problems through developing marketing strategy. The goal of the research is to develop a complex strategy in the performance marketing format to the particular company. In this study there will be used interviews, data collection and surveys methods. The anticipated results of the study are reaching KPI and SMART goals.

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