Specific Factors of Consumer Perception of Brands with Different Information About use of Recycled Materials

Student: Enbulaev Vladislav

Educational Programme: Psychology (Bachelor)

Year of Graduation: 2021

In this paper, we consider the possibilities of studying important factors about brands for consumers from different age groups. Based on the theoretical material, we analyzed the possibility of a relationship between age and the choice of a brand that seeks to apply the approach of processing resources for the production and packaging of its products. Since the theoretical material showed that there is such a relationship, the method was taken from the article by Napalkov A. A., & Koval M. K. (2019), to search for the impact of brand information on consumers, which can have a significant impact in the manifestation of preferences for certain brands, depending on whether they conduct environmental marketing with a bias towards recycling or not. The results of the studies showed that the relationship is there, but very weak. Keywords: recycling, materials, resource recycling

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