Developing an Effective Digital Strategy for Chiese Pharmaceuticals Using Digital Products

Student: Chistyunina Alina

Supervisor: Sergey P. Kazakov

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2021

The main goal of the study is to develop a digital promotion strategy for Chiesi Pharmaceuticals in order to increase awareness of Lamzede drug and Alpha-mannosidosis rare disease. As for strategy objectives, the educational campaign for raising awareness on Alpha-mannosidosis and its treatment Lamzede will be taken as a basis. To achieve the goal of the study, theoretical and empirical approaches will be used. By conducting literature, company and markets analysis, expert interviews with Chiesi managers, practical recommendations for developing digital promotion strategy will be given. The results of the study will be practically useful both for the company and society, particularly, healthcare professionals and patients affected by rare diseases.

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