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  • Features of the Emotional Impact of Short Advertising Videos of Unknown Brands on Internet Users with Different Types of User Activity

Features of the Emotional Impact of Short Advertising Videos of Unknown Brands on Internet Users with Different Types of User Activity

Student: Gladkova Natalya

Supervisor: Olga I. Patosha

Faculty: Faculty of Social Sciences

Educational Programme: Psychology (Bachelor)

Year of Graduation: 2021

It is devoted to the study of the features of the emotional impact of short advertising videos of unknown brands on Internet users. Volume of work: 26 pages. The work includes an introduction, 2 theoretical and 1 empirical chapters, 5 tables, conclusion, and a list of references. Number of references: 21 (12 in Russian, 9 in English). Of these, 16 were in the last 10 years.

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