New Visual Communication for Optics «MADVISION»

Visual research on the chosen topic made it possible to better understand the huge variety of the world of glasses and identify the main trends with the opportunity to apply them further in the graduation project. The study was conducted by collecting, studying and analyzing data, most of which consisted of visual sources such as films and TV series (including animated films), as well as advertising posters and photographs from different time periods. Such a wide selection of materials allowed us to get the clearest idea of the variety of eyeglass designs, consider the connections between specific shapes and characters, as well as track when cult models were created, at what point there were the most experiments with frames and thanks to whom some models began to enjoy mass popularity. As a result of the conducted research, it can be concluded that glasses are part of the image of a person in real life or a character, if we are talking about any work. Famous models became loud sensations, rarely markers of the era; in contrast to this fact, glasses often became the calling card of a character or media personality, which means this accessory plays the role of an object that helps to read more easily, distinguish from others, that is, recognize a person.