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The Identity of the Ceramics and Decor Studio Cup

Student: belkina kseniia

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Year of Graduation: 2024

Ceramics is an art with a long history of development, because scientists attribute the first samples of this work to the Upper Paleolithic era. Also, ceramics is an art in which you can create objects of varying complexity: tableware, vases, sculptures, tiles and much more. In addition, ceramic products can have completely different design solutions. The final thought was that ceramics is a creative direction for all people, because you don't have to be a professional to create your own clay products. Therefore, the goal of this project is to create a design for the ceramics studio "Cup", which will attract a multi-age target audience and thus help spread the love for this type of creative activity for completely different people. In the process of working on this project, an analysis of the development of various technologies that help people create ceramic products in different types of modeling was carried out. This analysis helped to study different ceramic technologies and how these technologies affect the creation of products. In addition, the history of this type of craft art was studied for the study, and photo materials from online articles and books were found to visually examine each ceramic product in different centuries. The main expected result of the project is the successful creation of a design system that will be approved by the Cup brand and will be used in real life in the future. The graduation project consists of several parts: the study of the brand platform of this company, the development of design elements, the creation of various merch with an invented design system, a photo shoot of the merch, the creation of the final presentation of the project.

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